Unbeatable shine from the first wash
Choice Color Glowing Shampoo from Medavita's Choice Glowing line is a real beauty treatment for hair. It delivers unbeatable shine and nourishes the hair fibre, leaving it looking glossy – ideal for keeping natural or coloured hair radiant. A pH 5.5 formula in a 250ml bottle.
Antioxidant oil complex
The special formula ensures balanced cleansing, while an exclusive oil complex rich in natural antioxidants – bilberry seed oil and black cumin oil, with sacha inchi, moringa, sweet cyperus and linseed oils – gives the fibre shine and nourishment, protects the hair, helps restore its natural barrier and prevents dehydration. With panthenol and Amino Concentré. Clinically tested, paraben-free and hypoallergenic.
Key Benefits
- Ultra-glossy, radiant finish
- Balanced cleansing
- Nourishes and hydrates the hair fibre
- Hypoallergenic formula
Key Ingredients
- Bilberry Seed Oil — antioxidant-rich oil for shine
- Black Cumin (Nigella Sativa) Seed Oil — nourishing, protective oil
- Panthenol — helps keep hair hydrated
- Amino Concentré (Serine, Threonine) — Medavita amino-acid complex
- Apply evenly to wet hair and massage gently.
- Rinse thoroughly.
- Follow with Choice Color Glowing Hair Mask.
| Base/Solvent | |||
| Aqua (Water) | |||
| Active Ingredients | |||
| Panthenol | Moringa Oleifera Seed Oil | Plukenetia Volubilis Seed Oil | Linum Usitatissimum (Linseed) Seed Oil |
| Nigella Sativa Seed Oil | Vaccinium Myrtillus Seed Oil | ||
| Emulsifiers | |||
| Sodium Laureth Sulfate | Sodium Myreth Sulfate | Cocamide DEA | Cocamidopropyl Betaine |
| Sodium Chloride | Decyl Glucoside | PEG-40 Hydrogenated Castor Oil | |
| Thickeners/Stabilizers | |||
| Polyquaternium-10 | Polyquaternium-7 | ||
| Preservatives | |||
| Phenoxyethanol | Methylchloroisothiazolinone | Methylisothiazolinone | |
| pH Adjusters | |||
| Citric Acid | Aminomethyl Propanol | ||
| Fragrances/Essential Oils | |||
| Limonene | |||
| Other | |||
| MEA-Laureth Sulfate | Bis(C13-15 Alkoxy) PG-Amodimethicone | Parfum (Fragrance) | PEG-18 Glyceryl Oleate/Cocoate |
| PPG-26-Buteth-26 | Serine | Threonine | BHT |
| Cyperus Esculentus Root Oil | Carbocysteine | ||




















